Brand

The farmland cultivated organically in Japan is only about 0.5%. The reality series uses organic, pesticide-free materials grown on such precious land. Through carefully selected materials, it proposes a new standard to support daily life and promotes new regeneration.

The reality series creates products that value essence. With the belief of not mixing in anything unnecessary, we focus on creating products that maximize the power of pure materials. By respecting the original value of the materials and conveying it to the world, we create an environmentally friendly and economically sustainable future.

Throughout all the processes from production to sales of the reality series, a baton relay of love is being conducted with the desire to "truly provide something of value." The aim is to deeply contribute to the richness of life through products based on love, bonds, and sincerity.

The brand vision of AID is "What we can do for now and the future." By supporting the current health, it brings a positive impact on future life. To achieve this, we provide a sense of security in daily life with product designs that are easy for anyone to adopt and can be tried without hesitation at any time.

The raw materials for the AID series are procured directly from around the world without going through trading companies, using rare ingredients. Sometimes, we venture into deep jungles with local people to select the finest materials. By gathering the wisdom from around the world in this way, the AID series enhances daily self-care, making it richer and more satisfying.

Sudden changes in health or small discomforts that catch your attention in daily life. AID aims to be a product that gently supports such everyday concerns. In the midst of busy days, we want to take care of ourselves. We aim to be something you can easily reach for at such times　.

The brand "b-ternal" utilizes the wisdom of fermentation to carefully draw out the power of nature. It selects ingredients from organic cultivation or those not using pesticides, and matures them carefully over 2 to 4 years. Since daily health habits cannot be achieved overnight, we deliver the blessings of the ingredients in their natural form.

b-ternal offers a wide range of products tailored to your condition and lifestyle. Whether you prefer to easily supplement your nutrition with a fermented drink, or take your time with pastes and supplements, we provide flexible options to support your well-being. Each product is thoughtfully designed to integrate seamlessly into your daily routine—without added stress or burden.

At b-ternal, we believe in discovering a truly personalized care — together with qualified professionals. That is why our products are not sold online. Instead, they are delivered exclusively through trusted salons and clinics. Each customer is unique, and our partner professionals take the time to listen, understand, and provide tailored support with care and sincerity.

We fully support the health and well-being of professionals working in the beauty and wellness industry. With Kizuna, we deliver fresh vegetables directly to workplace locations, helping busy staff maintain a balanced diet without spending extra time. This service brings both color and nutrition to daily meals while reducing the time needed for grocery shopping — supporting a healthier lifestyle with ease and convenience.

By incorporating Kizuna into your workplace wellness program, you can help support the health of your staff members and their well-being. This initiative not only contributes to maintaining good health, but also plays a key role in enhancing staff retention, recruitment, and work-life balance. Better health leads to a greater sense of happiness — and directly improves overall satisfaction in the workplace.

We provide vegetables of the highest quality and safety, delivered directly from carefully selected and trusted farmers. We select reliable ingredients and deliver the best food to our store staff and their families.