About Lien
We will introduce the corporate philosophy, achievements, history, and company overview of Lien Co., Ltd.
What is Lien?
We are not merely a manufacturer of health and beauty products; we provide value beyond sales. Our mission is to deepen the bonds between people through our products and services, to draw out and support the infinite potential within each individual. As a company that "illuminates a corner of society," we help everyone shine to their fullest in their own place.
The word "kizuna" originally symbolized restraint or bondage—something that limited one’s freedom through ties or constraints.
What’s kizuna ?
"Kizuna" is not merely a form of restraint. True bonds are forged through mutual support and the willingness to dedicate oneself to others.
I feel that this is the key to organic success.
Representative's Greeting
In March 2018, while
working at a health food sales manufacturer, I repeatedly questioned what path
I should take. As a result, I realized that the words "I want to have a lifelong
relationship with important people. I want to cherish the people who are important
to me" were at my core. When I felt that this was my way of life, I asked myself
again, "If there were no restrictions, what would I do?" The thoughts and words
that emerged from within me were, "I really want to create something good."
By ignoring what is considered common sense in the health food industry, I received
comments from those around me such as, "It's impossible," "It will never work,"
and "It won't last three years." Indeed, I think I was dreaming. From the perspective
of industry veterans, there may have been many unconventional things. However,
I didn't want to compromise. I didn't want to lie to my own heart that said,
"I really want to create something good," and because of the expectations of
the important people who supported me, I was able to continue because they believed
in me. I am still thinking about it. I want to deliver what is good to the people
we value the most. I really want to create something good. This is at the core
of what we do. We owe it to many of our peers. Today, Lien Co., Ltd. is not
just a company that sells products. With the philosophy of "cherishing the people
we value the most," we provide high-quality and reliable products to support
professionals in delivering true value to their customers. Valuing the bond
with each customer and working with sincerity is our responsibility. We sincerely
thank everyone who supports our activities. Thank you very much.
Corporate philosophy
Vision . Mission
~be organic, be a success~
is not merely to deliver products and services.
We strive to illuminate the world by pursuing the highest quality in everything we offer.
Our journey began with “b-ternal,” a brand rooted in enzymes—vital catalysts that sustain life and drive natural processes.
Just like enzymes, we aim to serve as a catalyst in society: creating new connections, elevating values, and delivering a world-class
quality across the globe.
We are fortunate to have formed meaningful partnerships with like-minded individuals around the world, allowing us to
continuously pursue excellence and integrity in our products and services.
More than a manufacturer of enzymes, we see ourselves as a bridge that connects the societies around the world.
Through innovation and unwavering commitment, Lien Co., Ltd. continues to challenge the status-quo and create a value that
transcends products—building a better future for all.
Inspired by the principle of “Sanpō Yoshi,”
we are committed to doing business that
brings happiness to all — the seller,
the buyer, and society.
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Promise to Our Employees
A Stage for Self-RealizationWe strive to create a workplace where every employee can work with passion and speak about their job with pride to their family. Our goal is to be the kind of company that makes their loved ones say, “That’s a great company to work for.”
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Our Commitment to Our Customers
We strive to be more than just a provider — we aim to be a trusted partner in your journey to successWe are committed to providing the information you need to make the best decisions. Your success is our greatest reward, and we are dedicated to nurturing long-term partnerships built on mutual respect and trust.
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Our Commitment to Society
Lighting the way toward a more sustainable future.We engage in meaningful actions to address pressing social issues — from food waste to social inequality — striving to create a more just and sustainable world.
five be
Our Five Guiding Principles
What is “Lien Five Be”?
“Lien Five Be” represents five essential principles that define how every member of our team should act as a Lien employee.
Whether working on the frontlines or in the back office, by embodying these values, each individual contributes to cultivating the unique and authentic culture that defines Lien.
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PointBe ChallengingWe go beyond limits and open new possibilities.
At Lien Co., Ltd. we never settle for the status-quo — we continuously seek new challenges. Even in the face of adversity, we focus on what is possible and stay committed to achieving our goals. Never comparing ourselves to others, we reflect on our own journey, embrace the realities before us, and strive for constant self-evolution with integrity and resilience.
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PointBe DisciplinedDiscipline is our foundation — trust and dignity are the legacy we create.
We prioritize respect for individuals above all else, fostering a safe environment free from criticism and negativity, where a consistent high performance can thrive. With strong self-management and a disciplined mindset, we act swiftly and accurately based on clear plans and priorities — delivering reliable results that earn trust.
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PointBe a leaderWe move our organization forward through stability and harmony.
At Lien, leader is not something one is born into or shaped into — it is a conscious choice. A true leader chooses to lead with intention. They care deeply for their teammates, speak up with honesty for the sake of others' growth, and take initiatives with a strong sense of responsibility. Leading from the front, they inspire and guide the team toward a shared success. This is the essence of being a leader at Lien.
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PointBe Co-CreativeWe bring our wisdom together to shape a better future.
Regardless of position or industry, we collaborate in a safe and inclusive environment where ideas and experiences are respected. We actively listen to feedbacks from customers and the fields, using it to drive a meaningful improvement. By partnering with peers across industries and sectors, we unlock synergies and explore new market possibilities. Through collaboration with diverse partners, we pursue sustainable results and contribute to the broader development of society.
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PointBe dedicatedWith steady effort, we lift and support the whole.
We believe in our unlimited potential and aim to build a world-class team. By maximizing individual strengths and acting with positivity and speed, we grow together and achieve shared success.
History
- MayLien Co., Ltd. was established in Minoh City, Osaka, with an initial capital of 1 yen
- AugustLaunched the “b-ternal” series
- JanuaryLaunched the “AID” seriesBegan offering OEM manufacturing services
- MayRelocated headquarters to Suita City, Osaka
- OctoberExhibited for the first time at beauty world JAPAN Osaka, the largest beauty trade fair shaping trends in Japan
- NovemberParticipated in the Aroma & Herb EXPO, a trade show focused on aromatic and herbal products and services
- JanuaryRelocated headquarters to Ōtsu City, Shiga Prefecture
- FebruaryFirst-time exhibition at Beauty World Japan Fukuoka
- MarchFirst-time exhibition at Karada Care EXPO Tokyo, a business-focused event for the health and treatment industry
- MayFirst-time exhibition at Beauty World Japan Tokyo
- JuneFirst-time exhibition at the Health & Beauty Show Nagoya, a specialized trade fair for beauty devices and services in the sports and fitness marketFirst-time participation in the Annual Meeting of the Japanese Society of Anti-Aging Medicine
- SeptemberFirst-time exhibition at the Diet & Beauty Fair, a B to B trade show connecting beauty and wellness companies with professional buyers
- JanuaryFirst-time exhibition at COSME TOKYO, Japan’s leading international cosmetics trade show
- FebruaryLaunched a dealership business for beauty and wellness-related productsFirst-time exhibition at the Health Industry Show, Japan’s largest trade event in the health sector
- JulyFirst-time exhibition at SPORTEC, Japan’s largest international trade show for sports and wellness industries
- JulyFirst-time exhibition at beauty world JAPAN Nagoya
- MayOpened Yokohama Office in Kanagawa Prefecture
- JanuaryLaunched the “reality” series
- MayIncreased capital to 8,000,001 yen
- NovemberFirst-time exhibition at Tokyo Nail Expo, a major event gathering professional nail artistsFirst-time exhibition at WELLNESS TOKYO 2024, one of Japan’s largest trade shows focused on physical and mental wellness
- MarchMade our debut at Beauty EXPO Taiwan, the largest and most historic beauty trade show in Taiwan.
- MayEstablished our Hong Kong entity, Japan Bansho Co., Limited.
- JulyEstablished JAPAN BANSHO Co., Ltd. in Japan as the core hub for our international expansion.Established Taiwan Bansho Co., Ltd. as our local entity in Taiwan.
Lien Co., Ltd. | Company Profile
5F, OSD Hamaōtsu Building,
2-1-35 Hamaōtsu, Ōtsu City,
Shiga 520-0047, Japan
🏢 Yokohama Office
5F, Lead-C Motomachi Building,
5-202-1 Motomachi, Naka-ku,
Yokohama City, Kanagawa 231-0861, Japan
including the promotion of our in-house brand and OEM contract manufacturing services.
JAPAN BANSHO Co., Ltd.
5th Floor, OSD Hamaotsu Building, 2-1-35 Hamaotsu, Otsu-shi, Shiga, Japan
【Hong Kong Branch】
Japan Bansho Co., Limited
Flat 1, 5/F, Cammer Commercial Building
30–32 Cameron Road, Tsim Sha Tsui, Kowloon, Hong Kong
【Taiwan Branch】
Taiwan Bansho Co., Ltd.
12F, No. 221, Sec. 4, Zhongxiao East Road
Da’an District, Taipei City, Taiwan
1350 Sōsaku, Mitsubuchi, Komaki City, Aichi, Japan
The Shiga Bank, Head Office Sales Department
Kyoto Chūo Shinkin Bank, Ōtsu Branch
Shiga Chūo Shinkin Bank, Ōtsu Branch
Access map
- Address5th Floor, OSD Hamaōtsu Building
2-1-35 Hamaotsu, Ōtsu City, Shiga 520-0047, Japan - Access by TrainBy Keihan Railway
Get off at Hamaōtsu Station. Take the west exit and walk about 2 minutes. Head northwest from the station and cross the main road — the OSD Hamaōtsu Building will be right there.
By JR Biwako Line
Get off at Ōtsu Station and walk about 15 minutes toward Hamaotsu. - Access by CarApproximately 15 minutes from the Ōtsu Interchange on the Meishin Expressway.
- Parking InformationThere are several paid parking lots near the building. However, availability may be limited, so we recommend using public transportation when possible.
- Address5th Floor, Leadsea Motomachi Building
5-202-1 Motomachi, Naka-ku, Yokohama City, Kanagawa 231-0861, Japan By Train
Via Minatomirai Line
Approx. 10-minute walk from Motomachi-Chūkagai Station.
Exit the station and walk straight along Motomachi Shopping Street.
After passing Motomachi Park, the Leadsea Motomachi Building will be on your left.
Via JR Negishi Line
Approx. 12-minute walk from Ishikawacho Station (North Exit).
Head toward Yamashita-chō and walk through Motomachi Shopping Street.
Just before Motomachi Park, turn right at the intersection, and the building will be on your left shortly after. - Access by CarApprox. 10 minutes from Yamashita Park IC on the Yokohama-Yokosuka Road. Exit at Yamashita Park IC and drive toward Yamashita Park. Continue along the park in the direction of Motomachi. At the traffic light at the end of the Motomachi Shopping Street, turn left. After about 200 meters, you’ll find the Leadsea Motomachi Building on your left.
- Parking InformationThere are several coin-operated parking lots near the building. However, Motomachi is often crowded, so we recommend using public transportation when possible.