Love ferments
by bonding and sincerity.

Lien delivers safe and reliable products made with carefully selected
ingredients and advanced fermentation techniques.
In partnership with our trusted professionals, we help our customers
achieve their ideal lifestyle.

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About

Let us illuminate our corner of the world.

Through products and services that truly satisfy our customers,
we strive to illuminate our corner of the world. In doing so, we bring brightness
to Japan, the world, and the entire planet.

Make a Bright Spot

The "Eternal Dharma Light" of Mt. Hiei has burned continuously for over 1,200 years.
This sacred flame has been quietly and steadfastly passed down through generations - sustained by the unbroken chain of devotion as well as the unwavering determination to never let it die.

We believe that "illuminating one's corner" is not about strength or recognition, but about humility, consistency, and gently warming the space right in front of us. This is the spirit we hold dear.

By thoughtfully doing what we can each day, we quietly build something meaningful. When we act with others in mind, those small, sincere efforts begin to light up the world around us-often reaching farther than we ever imagined.

At Lien Co., Ltd. by striving to provide the world-class products and services that help everyone reach their true potential - and in doing so, we hope to illuminate the way to a brighter future.

Through our products and services, we aim to gently awaken the true potential latent within each individual. We hope to offer a quiet encouragement - a reason to look forward to - to everyone we meet. It may not be obvious, but what we deliver is real, consistent, and heartfelt.

With a warm and unwavering light in our hearts, we continue to pursue the highest standards of quality each and every day.

Feature

What we value at Lien Co., Ltd.

At Lien Co., Ltd. we are guided by our core development concept that is:
“Aim high. Stay calm. Stay true. Keep moving forward.”
Rooted in this belief, we strive for the highest quality by harnessing the full potential of nature's gifts, working in harmony with trusted partners, and striving for a sustainable future.
Here are the values and commitments that define who we are.

Point

Harnessing the full blessings of nature, we pursue the highest standards of safety and quality.

We believe in delivering the power of nature as pure as possible.
Instead of relying on how to sell products, we are committed to efforts that contribute to a better world.
By embracing the power of nature, eliminating unnecessary processing, and taking our time with the essential steps, we bring out the full potential of each ingredient - supporting the body's natural ability to thrive.

Our approach is simple, honest and straightforward.
That is why our products fit seamlessly into your everyday life - and the longer you use them, the more you will feel the difference.
Point

Together with our trusted partners, we deliver products that are truly and genuinely good.

We want to deliver our products to those who see them with their own eyes and are convinced. We do not believe in simply “selling” products. What we deliver is more than just a product - It is the fusion of professional-grade quality and the deep satisfaction felt by those who experience it.
Achieving both is the unwavering commitment at the heart of everything we do.
Point

Sharing the Japan's heartfelt quality with the world and passing it on to the future generations.

Truly good things transcend time and the borders to reach those who need them the most.
At Lien, we take pride in the spirit of the Japanese craftsmanship and are committed to sharing its value with the world.

Beyond domestic distribution, we are building trusted networks to ensure our products reach more people around the globe.
Because we believe that how we deliver our products is just as important as what we deliver.

"Not only for today, but for the future ahead."
What we offer is more than just a product—it’s a commitment born of care, quality, and purpose.

Promises to Our Customers

We believe in potential and act with heartfelt sincerity.

Whether we are creating a product or serving a customer,
we devote ourselves wholeheartedly to every possibility—without compromise, and with genuine dedication.

Taking even one step forward with integrity is, to us, an expression of love made real.
We are grateful for every connection, and we cherish each one as we continue to weave new ones.

For us, "Kizuna" - the bond of a true team - means standing by each other in all seasons of life.
In times of need, we lift each other up.
In times of success, we push each other to go even further.
This is the kind of relationship we value as One Team.
We cherish the people who matter the most.

What Lien strives to deliver are things that are truly needed. Products you would proudly recommend to someone you truly care about.
With sincerity at the heart of everything we do,
we continue to create with the hope that our passion naturally spreads from one person to another.

More about Lien

Our Business

About Our Brand

With a professional-grade pride, we develop a brand that resonates with those who seek authenticity—
a brand that will make you want to speak about from the heart.

reality

The “Reality” series offers you proactive solutions to these global issues by supporting the kind of lifestyle that heals the humoral imbalances from within through our earnest craftsmanship.
- A New Wellness Habit for Those Who Are not Content with the Status-Quo
- Organic JAS-Certified Ingredients × Fermentation
- Designed to support your lifestyle and inner well-being.
reality
AID

The AID series is dedicated to the highest quality, using rare and carefully selected ingredients sourced from around the world.

Named after the word “aid,” the brand is designed to support your health—now and into the future.

With natural, high-quality ingredients and a commitment to excellence, AID offers reliable nutritional support, delivering essential nutrients that are oftendifficult to obtain through everyday meals.
- Rare and Carefully Selected Ingredients from Around the World
- Supporting Your Health—Now and into the Future
- Reliable Nutritional Support with High-Quality, Naturally Derived Ingredients
AID
b-ternal

The b-ternal series harnesses the power of fermentation to awaken the body’s natural health. By slowly aging plant-based fermented extracts, it helps restore internal balance and supports overall well-being from the inside out. Designed as a fermented food that’s easy to incorporate into daily routines, it promotes lasting wellness without strain. Rooted in nature and crafted through traditional methods, b-ternal nurtures your inner vitality—naturally and gently.
- Educing Out the Natural Health Through the Power of Fermentation
- The Power of Plants, Unlocked Through a Long-Term Fermentation
- Easily able to incorporate into daily life as well as effortlessly able to continue.
b-ternal
Kizuna-Series Vegetables

The "Kizuna" series is a vegetable set that focuses on reducing food waste and using pesticide-free produce, supporting environmentally friendly choices. We deliver fresh and nutritious vegetables, including non-standard and irregularly shaped ones. Why not incorporate a sustainable diet that considers the environment into your daily life with vegetables carefully grown by farmers from all over the country?
- Carefully selected organic vegetables that are full of nutrients even if they are non-standard.
- Delivered Directly from the Farm
- A Fresh Approach to Food, Ideal for Workplace Well-being
Kizuna-Series Vegetables

Events

At Lien’s events, we provide practical, hands-on learning to help you gain a deeper understanding of our products and use them more effectively. By sharing the latest health and wellness trends along with real success stories from partner stores, we aim to offer insights you can immediately apply in your own business.

Do any of these issues sound familiar?

お悩み

With so many supplements and health products out there, so it is hard to tell what is really good for me.
お悩み

You want to suggest healthier lifestyle habits to your clients — but feel unsure if you have the right knowledge
お悩み

We want to explain how using the Lien brand is good for our customers but do not know how to put it concisely
お悩み

We want to provide new value that is true to ourselves.

If any of the above seems familiar to you, our Lien events can help you find the answers!

Why is this product being chosen?
How can we present to our customers so that they can be fully satisfied?
What are the products that truly lead to health?

There are numerous health foods and supplements, but without the ability to discern the "truly good ones" and convey this to customers, their value cannot be fully realized. At Lien's events, you can not only deeply understand the features and effects of the products but also learn how to make proposals that resonate with customers.

List of Our Events

Reliable Support System

Reliable
Support System

We are here for you, and answer your questions and concerns whenever you need

Lien provides an environment where customers and retailers can grow with the brand and continuously realize its value.
By offering learning opportunities both online and offline, we deepen understanding of the products and share practical know-how.
Through a reliable support system, we have established a mechanism that allows for more effective and lasting care for health and beauty habits.

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Online Salon Team Lien

Online Salon
Team Lien

Learn and Connect Through Lien’s Online Salon

Lien's online salon is a place for learning and making connections with health and beauty professionals.
It not only deepens the correct knowledge and utilization methods of products but also expands practical skills and new possibilities by sharing the success stories of actual stores that have implemented our products and tips on sales and counseling.

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